Initially it was produced only in black. The business historian, Richard S.
You should also review examples for segmenting consumer markets. The key difference is that you need to consider more business-oriented segmentation bases. The first is for an IT firm that produces accounting software for businesses.
The following diagram outlines a possible segmentation tree for them. In this business market segmentation example, the firm has used two segmentation variables to construct six market segments. The first variable used is a basic business description, splitting the market into the broad categories of manufacturing, services, and retailing.
Then the firm has applied a cultural variable and considered whether the potential customers tend to adopt new products in this case, major accounting software early or late.
Here is a possible segmentation approach for this firm: In this example, a variety of segmentation variables have been used in order to construct an interesting definition of market segments. The first variable considered is a business description, which broadly splits the potential market into food service, manufacturing, and supermarkets.
Then, for each broad group, a different variable has been injected.
Manufacturers are further defined by whether they use pizza sauce as a key ingredient say for frozen pizza or may use this style of sauce in other products frozen or microwavable pasta for example. And finally supermarkets were further defined by whether or not they already sell a private label pizza sauce through their stores.Examples of market segmentation.
Market segmentation is a common practice among all the industries. It is not possible for a marketer to address the mass with same marketing strategy.
Here are some examples of market segmentation to prove this point. What market segmentation can teach you. Market segmentation surveys help you understand what different members of your target market have in common—and how they differ.
“Many experts and analysts have debated whether there exists significant market segmentation with Google's Android release schedule considering the preponderance of low-end devices that are not compatible with newer versions of it.
This is perhaps the most common form of market segmentation, wherein companies segment the market by attacking a restricted geographic area. 1. Business: Subdivision of a corporation into units along (1) organizational lines (braches, department, subsidiaries), (2) areas of economic activity (industry, market, product line), or (3) geographic regions.
Market Segmentation Examples Here is a quick overview of some examples of how to segment a market. Please note that this website contains quite a number of market segmentation examples (click here).