Increasing Your Brand's Visibility by Search-engine Marketing Editor's intro One of the reasons that the computer storage business continued growing throughout the IT recession of is that most of the critical business data received and sent by most highly paid knowledge workers are actually embedded in emails. Technologists are at work to harvest this data in CRM, partner management and other systems, but until then it all has to be archived. In the Microsoft anti-trust trial, non storage gurus were maybe surprised to find that deleting an offending email, does not make it disappear for good.
Chapter 2 Image credit Once you have identified your company values, you can start thinking about your personality. If values are what you say, personality is how you say it.
But is this really what your customers want? Work out how you feel about language by mulling over these considerations. Look at your internal communications. How formal are people?
Any commonly used words or phrases? When writing emails, what words do people use as greetings and sign-offs? Consider how you might tell a client about your business over the phone or face-to-face.
What kind of language would you use? How formal do you want your tone to be? Formal language can convey a sense of professionalism as well as the qualities of being authoritative and respectful.
On the flipside, it runs the risk of being stiff and lacking in personality. We wish to inform you of a new offer currently available.
In contrast, informal language can more easily be filled with personality and warmth, yet may be accused of being reckless and lacking professionalism.
I asked writer Lucie Bright a few questions: We write the way we speak, and we speak to everyone the same way we speak to our friends. But without the swearing. We always try to keep things clear and simple wherever we can, and people have always seemed to like that.
Are there things you do to help your tone of voice be consistent? We only employ people who understand innocent, and then we let them write whatever they want.
There aren't really any rules.
Apart from no swearing. Lots of people in my office have read your A Book About innocent. The innocent story is a real story, about real friends, told truthfully. You couldn't make half the stuff up, to be honest. We've had a lot of fun along the way, and we've not been afraid to talk about that side of it, the human side, the mistakes and the friendships and the parties and the stolen moose's heads.
It's all been part of the adventure. How important is storytelling? Everyone who works here knows the innocent story inside out. But to be honest we don't think that much about storytelling normally — unless we're working on something like a TV ad.
We just try to speak and write as clearly as we can, telling the truth about our drinks and the other things we make, and hope that all the parts add up to some kind of coherent whole. There's loads of good, interesting stuff around, more than ever before.
We're fans of consistency, across words and design, so we like brands like Selfridges, Rapha, Peppersmith and Hiut Denim, who all have a reliably consistent and good-looking output.
Try reading your copy aloud. If you feel uneasy when doing this, it might be an indication that your writing is either too stiff or too casual. Of course, there will be times when technical terms are needed because they are very specific in their meaning.Students will be introduced to one of the basic elements of art—shape—by analyzing the types of shapes used in various works of art to differentiate between geometric and natural shapes.
They will then create their own cut paper collage based on a theme they select. Everything has a shape, right. Ancient Maya art refers to the material arts of the Maya civilization, an eastern and south-eastern Mesoamerican culture that took shape in the course of the later Preclassic Period ( BCE to CE).
Its greatest artistic flowering occurred during the seven centuries of the Classic Period (c. to CE). Ancient Maya art then went through an extended Post-Classic phase before the.
James Scott Bell is the author of the Write Great Fiction: Plot & Structure, a top-selling WDB title, as well as the recently released Write Great Fiction: Revision & tranceformingnlp.com is also the author of more than fifteen novels and a Christy Award winner.
His fiction has been reviewed in Publishers Weekly, Booklist, Library Journal, and the Library Review. One example is a long description of Richard Diebenkorn's Woman by a Large Window (Allen Art Museum, Oberlin), which covers the arrangement of shapes into a composition, the application of paint, the colors, and finally the mood of the work.
Although organized in a different order from Fry's analysis of Cézanne's still-life, her discussion defines the . Providing educators and students access to the highest quality practices and resources in reading and language arts instruction. The left-hand mage is a NAS Workbook available from National Art Supplies in Auckland, New Zealand.
This sketchbook has 50 pages of gsm wet-strength cartridge, suitable for both wet and dry media. The NAS Workbook is white, plain and minimalist in appearance, with no distracting logos.